Account Based Marketing (ABM), also referred as key account marketing, converges marketing efforts on an identified account/s in a market. Its campaigns, therefore, are customized to talk to the unique attributes and needs of the account.
In that sense, ABM takes a more holistic view of marketing, much beyond lead generation. In recent times, ABM has proved to be the right marketing strategy for large accounts with long cycle sales and large deal sizes.
The 3 “I”s of Account Based Marketing @ PersistentB2B
Our suite of ABM-related services includes (but is not limited to)…
development of ABM strategy / roadmap
identification of high-value target accounts
data assessment, acquisition and enrichment
development of strategic account-based value narratives – so that you sell on value & not just cost
design and execution of ABM programs and sales plays
Have questions in mind?
Let us help you.